GTM Advisory

Revenue engines, built from the first conversation forward.

More than twenty early-stage companies taken through market entry, positioning, and the first sales motion that held. We do this for funds across a portfolio, and for individual companies one at a time.

For Funds

Portfolio-wide GTM support, on retainer.

Most early-stage portfolios have the same problem in different shapes. Founders who built the product and now have to sell it, with no commercial motion underneath them and no clear first hire. We work across a portfolio as a retained resource, giving founders direct access to someone who has done market entry more than twenty times.

Founder GTM coaching
Direct work with founders on positioning, ideal customer profile, pricing, and the sales motion that fits their stage.
First revenue hires
Defining the first commercial seats, then sourcing and vetting the people who fill them.
Pipeline and process
Outbound systems, CRM structure, and the reporting that makes revenue legible to the fund.
Portfolio programming
Sessions and working groups that give multiple companies the same foundation at once.
For Companies

The same work, one company at a time.

For companies engaging us directly, the work is the same and the focus is sharper. We come in where the revenue motion is unclear, define what it should be, and stay long enough for it to run without us. This can take the shape of an advisory engagement or a fractional GTM seat, depending on how much of the work you want owned rather than advised.

The Work

Every case study on this site is GTM work.

A coworking space filled in three months. A founding sales seat that carried a company into a Series A. A pre-seed company taken to its first revenue in a new market.

See the case studies

Let's talk about your portfolio.

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